Australian Trade Commission (Austrade) USA
The Australian Trade Commission (Austrade) provides a network of offices across the USA to help you source competitive suppliers of goods and services from Australia. Our experienced Business Development Managers provide expert and confidential advice to help you profit from doing business with Australian exporters.
Looking for your Next Big Thing?
We'll help you find it...your personal shopper Down Under
What is your business looking for?
A mouth-watering selection of new seafood products like barramundi?
The latest range of urban streetwear guaranteed to fly off the racks?
An undiscovered lemon myrtle spa treatment to delight the senses?
Or maybe you’re searching for a designer service, or creative content?
A cutting-edge software solution to revolutionise your business processes?
A dramatically different collection of contemporary art?
Maybe even the next big Australian rock band?
Whatever you’re looking for, if it exists in Australia, we’ll find it for you. We talk to Australian suppliers every day. We know which Australian businesses are ready for the USA. We can even source something when you don’t know what it is yet, but you’ll know it when you see it.
Who are we?
We’re the Australian Trade Commission (Austrade), Australia’s official trade agency in the USA. We’re a team of energetic and lively marketing professionals who, our customers tell us, are a pleasure to work with! You might even recognise some of the US companies we’ve worked with such as Bristol Farms, Fred Segal, Neiman Marcus and many others.
Our job description couldn’t be clearer: to do everything possible to make it easier for you to source Australian products and services.
We do the legwork so you don’t have to
With 18 locations across the USA and dedicated industry specialists both here and in Australia, we offer the easiest and most cost effective way for you to source unique products and services to reinvigorate your customer base and attract new customers to your business.
Whether you’re searching for a single product or service, or looking to stage a full-scale Australian-themed promotion, we’re here to help. We work with both big and small companies. Our service is flexible and 100% tailored, but some of the ways we support businesses like yours include:
New product ideas
Tell us the kind of thing you’re looking for, and we’ll show you what Australian products or services fit the bill. Your request can be specific, eg. organic sunscreen or aboriginal art.
Creative and strategic input
Many Australian products sell themselves. Wine, beer, swimwear and smart technologies spring to mind. But there are other categories of products that can leverage Australia’s national brand values of innovation, freshness and ‘clean and green’. Those in which we have particular expertise include biotechnology and health, consumer goods, creative industries, food and beverage, industrial products and equipment, technology, agriculture, tourism, sport and franchising. As marketers ourselves, we have the expertise to help you identify new areas of opportunity within these sectors.
Vetting suppliers
Suppliers need more than a good product or service. They need the determination to deliver. We will make sure they’ve got what it takes to help you pursue your strategy. Or perhaps you wish to deal only with specific types of businesses? You set the parameters and we will work to them.
Managing the time zone difference
Dealing with a distant continent is not without its practical challenges. As part of our mission to make doing business with Australia easier, we can take on the day-to-day liaison with suppliers, working through the time zone difference so you don’t have to. This includes helping to resolve regulatory, quarantine or customs issues. And with our network of offices across every state and region in Australia, you can be sure we always have people on the ground when you need them.
Trade shows
As an enthusiastic participant in trade shows showcasing Australian products, we can make sure you know which ones are relevant to your business.
Launches and PR
We regularly join forces with key partners such as Qantas and Tourism Australia, as well as numerous commercial partners like you to promote Australian goods and services under an Australian theme. In the past we have assisted with theming ideas, approaching potential product sponsors such as wine and food suppliers, assisted with guest lists, Australian entertainment, PR and other aspects of launch events.
Long-term support
Many US organisations approach us to meet a one-off or occasional need, and we’re only happy to oblige. But many businesses with an ongoing need to source new products rely on us to act as their eyes and ears in Australia. It’s a role we are uniquely well-equipped to perform. Developing this kind of long-term relationship enables us to become your true business partner, one who takes a proactive stance in managing your Australian suppliers in line with your broader strategy.
Lastly, as a government agency, the Australian Trade Commission is fully independent of any Australian suppliers. We won’t give you a hard sell – just sound advice and practical help in making the most of what Australia has to offer your organisation, today and in the future. If you’d like an informal talk to explore what we can do for you, please get in touch.
Contact us
Please contact us and let our network of Business Development officers help you find the right Australian suppliers and partners. |